Brief
Akare Fuarcılık organizes international education fairs twice a year to bring students who wish to study abroad together with leading educational institutions from around the world. We managed the communication activities for the fairs, which attract significant interest in Istanbul, Ankara, and Izmir. However, as the fairs took place during the winter season this year, we needed to adopt a different approach to ensure participation remained high.
Solution
We developed a comprehensive organization and communication strategy to ensure the success of the fairs. As a first step, we transformed the report prepared annually by Akare Fairs with hundreds of young people, highlighting their goals for studying abroad, into a press release and distributed it to the media. The report highlighted young people’s views on studying abroad, their preferred countries and fields of study, the importance of the fairs, and their expectations, generating significant media coverage. We then established collaborations with student platforms that could support the fairs, connecting these platforms with the brand.
We identified target media outlets in Istanbul, Ankara, and Izmir, and carefully prepared and distributed our media invitations. We promoted the fairs to a wide audience through press releases, social media campaigns, and education platforms. We also carried out an effective visual media campaign for the fairs, securing the participation of major television channels such as NOW and Star TV.
Our communication efforts focused on corporate and leadership communications. While reinforcing Akare Fuarcılık’s leading position in the industry, we established a brand image that guides young people aspiring to pursue their education abroad. These strategic steps enabled the fairs to create a strong impact both in the media and among the target audience.
During the events, more than 200 representatives from over 30 countries held one-on-one meetings with students and provided detailed information. Students had the opportunity to compare education systems in different countries, explore scholarship opportunities, and discover programs aligned with their career goals. In addition, seminars and panels held during the fairs provided students with guidance on the process of studying abroad.
Results
The International Education Fairs were successfully completed in Istanbul, Ankara, and Izmir. While the fairs brought thousands of students one step closer to their dreams of studying abroad, they also further reinforced Akare Fuarcılık’s position in the industry. Through the fairs, students had the opportunity to explore a wide range of educational options, discover scholarship opportunities, and identify programs aligned with their career goals.
