Brief
Architecht stands out as one of Türkiye’s leading technology companies with its advanced products and globally delivered solutions in the financial technology sector. Operating as a 100% subsidiary of Kuveyt Türk Participation Bank, Architecht offers a comprehensive range of products and services in areas including digital banking, core banking, investment banking, supplier finance, consumer finance, and cybersecurity.
The company aimed to develop a comprehensive communication strategy to increase brand awareness, introduce its products and services to wider audiences, and proactively strengthen its position within the industry. In this context, the goal was to create an effective communication plan covering brand-specific projects, product and service communications, TV appearances, exclusive news and interview opportunities, and leadership communications.
Solution
We developed a comprehensive communication strategy to increase Architecht’s brand awareness and promote its products and services. First, press releases highlighting the key features of the company’s products and services, such as BOA Core Banking, PowerFactor, and Airapi, were prepared. These releases were distributed to finance- and technology-focused media outlets, ensuring that Architecht’s new solutions, developed in response to evolving consumer needs, reached wider audiences.
For TV appearances, Architecht’s senior executives were invited to finance and technology programs. During these appearances, Architecht’s role in the industry, its work in artificial intelligence and cybersecurity, its digital banking solutions, and its international achievements were discussed in detail. Information was also shared about Architecht’s future strategies and upcoming projects.
As part of the exclusive news and interview activities, collaborations were established with leading industry magazines and news portals. Architecht’s executives participated in in-depth interviews focusing on trends in financial technologies, digital transformation, and Architecht’s role in these areas.
Results
Architecht’s comprehensive communication activities strengthened its brand awareness while increasing its visibility across the industry. Through press releases and media activities, Architecht’s products and services were introduced to a wider audience. TV appearances and interviews highlighted Architecht’s expertise and future-oriented approach, strengthening the brand’s reputation.
