Brief
As part of its licensing collaboration with Disney, Difaş introduced a new toothbrush collection designed specifically for children. Launched under the motto “Heroes That Make Brushing Fun Are at Difaş,” the collaboration aimed to make oral care more enjoyable through beloved Disney characters while raising awareness of the importance of building toothbrushing habits from an early age.
Through our communication efforts, we aimed to highlight Difaş’s 60 years of manufacturing experience, its expertise in children’s oral care, and the significance of its collaboration with a globally recognized brand such as Disney.
Solution
To announce the collaboration, we carried out a comprehensive media relations campaign that brought together the product features, Difaş’s approach to children’s oral care, and the playful world that Disney characters bring to the product experience.
The collection featuring Cars, Frozen, Mickey Mouse, Minnie Mouse and Stitch was positioned around design features that encourage children to develop regular toothbrushing habits, together with Difaş’s quality standards. Through statements from Difaş General Manager Yalçın Kaynak, we also communicated the strategic importance of the collaboration for the brand and its future plans for children’s oral care products.
We distributed the prepared content to relevant media outlets, securing coverage for the collaboration and increasing the visibility of Difaş’s work in the children’s oral care category.
Result
The Difaş and Disney collaboration gained visibility across various media outlets through the communication campaign, while the launch of the new Disney-licensed toothbrush collection was supported by strong media exposure.
The communication efforts highlighted Difaş’s 60 years of manufacturing experience, its approach to developing products specifically for children, and its ability to build collaborations with global brands.
