Brief
Gençpa Teknoloji wanted to organize a press launch to announce its transition to a holding company, merging with its subsidiaries to contribute to the Turkish economy and grow internationally. During this launch, the holding’s goal of achieving a turnover of 2 billion TL and future global growth plans would be shared with the press. Creating a strong brand image and showcasing innovative solutions were key objectives for the event.
Solution
While organizing the press meeting, we designed the content strategically to emphasize Kayacan Holding’s strengths in technology, energy, healthcare, and retail sectors. Special invitations and detailed information notes were prepared for press members, accompanied by an attention-grabbing communication campaign prior to the event. During the meeting, the holding’s objectives, 2030 vision, and planned investments in initiatives were presented with a powerful narrative.
Outcome
The press meeting was a major success in announcing Kayacan Holding’s vision and growth goals to the public. The event received extensive coverage in national and international media outlets. The holding’s goal of reaching a 10 billion TL turnover by 2030 and investing in 100 initiatives drew significant attention from industry professionals, the media, investors, and entrepreneurs alike.
