Brief
Tam Finans aimed to announce its title sponsorship agreement with Paralympic National Archer Yiğit Caner Aydın, strengthen the visibility of its support for sports under the message “Hitting Bold Targets,” and communicate the brand’s social impact-driven approach to the public.
Solution
We planned and managed the media communications process to announce the sponsorship agreement. At the signing ceremony, attended by Tam Finans executives and National Athlete Yiğit Caner Aydın, key messages were shared around the scope of the partnership, the goal of competing at the 2028 Paralympic Games, and increasing the visibility of Paralympic sports.
Through the communications strategy, the sponsorship was positioned as a strong reflection of Tam Finans’s commitment to inclusivity and equal opportunities. Interviews and one-on-one media meetings were also organized throughout the event to ensure that the sponsorship story was communicated effectively to key audiences.
Result
The sponsorship announcement achieved strong visibility across national and digital media. Tam Finans’s commitment to sports and social impact was effectively communicated to the public, while Yiğit Caner Aydın’s inspiring success story reached a broad audience.
