Brief
As TOÇEV (Tüvana Okuma İstekli Çocuk Eğitim Vakfı) celebrated its 30th anniversary, it had touched the lives of more than 8 million children through its mission of providing equal opportunities in education. At this important milestone, the foundation requested a detailed plan to celebrate its achievements to date and introduce its new projects for the future.
Solution
We organized a comprehensive press meeting to celebrate TOÇEV’s 30th anniversary and introduce its new projects. First, the venue for the event was selected and all organizational details were carefully planned. Journalists and columnists from the national media specializing in education, social responsibility, and sustainability were invited to the press meeting. The invitations were designed to highlight TOÇEV’s 30-year journey and its new projects.
The program began with an opening speech by TOÇEV Chairwoman Ebru Uygun and continued with a presentation outlining the foundation’s 30-year journey. Details of TOÇEV’s new project, Metanoya Village, were then shared with members of the press. It was emphasized that the project was designed as a sustainable ecological living space that would enable children to reconnect with nature. Other key TOÇEV projects, including Payam Ecological Almond Village and psychosocial support workshops for children in earthquake-affected areas, were also presented to the participants. Following the event, special gifts prepared for TOÇEV’s 30th anniversary were distributed to attendees.
Results
TOÇEV’s 30th anniversary press meeting attracted significant media interest, bringing the foundation’s success story to a wider audience. The event once again highlighted TOÇEV’s importance in the areas of equal access to education, sustainability, and children’s personal development. Details of the Metanoya Village project were communicated to the public through the media, while TOÇEV’s vision for the future received strong positive attention.
Following the event, detailed news stories covering TOÇEV’s 30-year achievements and new projects were published in the national media. Images from the event and project details were also shared on social media, reaching a wide audience. Through the press meeting, TOÇEV both celebrated its achievements of the past 30 years and once again emphasized its goal of reaching more children in the future.
