Brief
General Mobile sought to organize a launch event to introduce its highly anticipated new smartphones and technology ecosystem products. With the concept #UnleashthePower, the company aimed to reach a wide audience. However, challenges included identifying the optimal timing for the launch, ensuring media attendance, and developing a comprehensive announcement strategy.
Solution
We planned the event by aligning it with industry and consumer trends to ensure maximum impact. Special invitations were prepared for members of the press, establishing connections with technology writers and media outlets. During the event, we highlighted the features of the GM Phoenix 5G and GM 24 Pro through dedicated programs and press releases. Additionally, a robust announcement strategy was implemented across print and digital platforms to amplify the event’s reach.
Outcome
The event achieved significant media coverage. General Mobile’s new products were extensively featured in both the press and digital platforms. Following the launch, social media posts and news articles greatly increased product visibility, while the company’s brand value and innovative capabilities were prominently showcased.
